PRESS OFFICE
RoastMaster Capital is a Milan-based investment platform established to consolidate the Italian coffee roasting industry through the acquisition and integration of outstanding companies operating in the Ho.Re.Ca. sector.
We supported RMC in announcing its agreement with Caffè Ottolina S.p.A., a historic Milan-based coffee roaster that became the platform’s first partner.
A STRATEGIC OPERATION
Communicating the acquisition
For a strategic and sensitive acquisition, our agency supported the press office in managing and communicating the announcement, ensuring message consistency and effective media positioning.
We coordinated every stage of the process. Given the significance of the deal and the parties involved, the news was covered by leading publications across the coffee and financial sectors.
The project required careful identification of the message, precise timing and a structured approach to media relations, ensuring the announcement was communicated consistently and authoritatively.
A CAREFULLY MANAGED PROCESS
A coordinated communications and media outreach effort, where timing and message consistency were key.
THE PRESS RELEASE
We managed the entire communications process, working closely with the companies involved and their management teams to define the key messaging, timing and communication channels. We handled the drafting of the press release, its targeted distribution to relevant industry publications and follow-up media outreach, with the aim of securing effective nationwide coverage.
The announcement achieved strong visibility, ranking among the Top 5 most-read stories for several days and receiving coverage from leading media outlets in both the coffee and financial sectors, helping reinforce the perceived strength and credibility of the transaction.
We also produced an English version of the announcement to extend its reach to international audiences.
PROJECT OVERVIEW
01
Coordination
We coordinated the press office and management teams, defining the most effective timing and communication channels.
02
Layout & design
We created a professional layout for the press release.
03
Targeted media distribution
We distributed the press release to relevant industry publications and carried out targeted follow-up outreach to maximise nationwide coverage.
04
Follow-up & media coverage monitoring
In the days following the announcement, we managed media relations, monitored coverage and compiled a press review featuring local and national publications, as well as selected international media outlets.
