EVENTS AND PRESS OFFICE
Cida Srl specializes in third-party coffee production.
We supported Cida in the development of its stand for Venditalia, managing a range of activities designed to present the company at its best to both existing and potential clients, while promoting its services and the new solutions being introduced into its production facilities.
THE IDEAL PARTNER FOR SINGLE-SERVE COFFEE
THE IDEAL PARTNER FOR SINGLE-SERVE AND VENDING
Cida is a leading company in the single-serve coffee sector and an ideal partner for businesses operating in vending and automated distribution. For Venditalia, we supported the company with the end-to-end management of its trade show presence: from stand supervision and coordination of the marketing team to graphic production and the creation of video content for the LED wall, as well as on-site support during setup.
Ahead of the event, we also managed press office activities, developing targeted press releases for industry publications to maximize the company’s visibility and attract potential clients, while communicating its investment in new production machinery and its vision for future growth.
A GROWTH STRATEGY FOR THIRD-PARTY SINGLE-SERVE COFFEE PRODUCTION
Through targeted press office activities, we brought the company’s identity to the forefront. By creating a structured, professional stand, we translated that positioning into a tangible presence, reinforcing Cida’s image as a trusted partner with a clear path for growth.
For Venditalia, we managed every stage of CIDA’s trade show presence, turning the stand into a cohesive and impactful communication tool. The project began with the coordination of the company’s marketing contact and the supervision of the graphic production: eight stand walls, each conveying a specific message, from brand identity and private-label positioning to the values of coffee quality and traceability.
We developed all the exhibition copy, creating a visual and narrative journey designed to speak to both buyers and industry professionals, balancing an institutional tone with clear, concrete messaging.
Alongside this, we produced the video content for the LED wall: a dynamic asset created to capture attention within the exhibition space, present the company in just a few seconds, and highlight the product’s key strengths in an immediate and engaging way.
Finally, during the setup days, we provided on-site operational support, overseeing product placement and checking the overall consistency of the space before the event opened.
PROJECT OVERVIEW
01
Strategy and operational support
We supported the company’s marketing team across a range of activities designed to communicate its identity, showcase its portfolio of formats, and highlight its commitment to Industry 5.0.
02
Content collection and alignment
We selected the most relevant content, images, and information to build an authentic narrative aligned with the brand’s identity and growth vision.
03
Press office and media relations
We handled the drafting and distribution of the press release to relevant industry publications, as well as follow-up activities, securing media coverage ahead of the trade show.
04
LED wall video
We conceived and coordinated the production of a corporate video created specifically for the stand’s LED wall.
