STUDY AND DEVELOPMENT OF THE WEBSITE

pulyCAFF® is a long-established brand in the professional detergent sector for espresso coffee machines and bar equipment. Internationally recognized for the certified quality of its products and its commitment to environmental sustainability, it is a trusted reference point for baristas, roasters, and technicians in the Ho.Re.Ca. industry.

The goal of the project was to completely rethink the company’s website, turning it into an effective communication and branding tool—capable of offering intuitive navigation, showcasing the full product range, and conveying the brand’s core values: reliability, professionalism, and sustainability.

TAILORED UX e UI DESIGN

A website that’s simple, intuitive, and professional—just like pulyCAFF® products.

Starting from an in-depth analysis of the target audience—mainly coffee industry professionals—we designed a smooth user experience by building a content structure that simplifies the search for information.

Special attention was given to the “Products” section, organized by type of use and surface to be cleaned, and to the “Sustainability” section, which highlights the company’s commitment to green practices.

TRAINING AND CLEANLINESS CULTURE

Through a refreshed design and optimized content, the website communicates the brand’s values in a clear and effective way.

A RENEWED USER EXPERIENCE

The new website also features a clear and easily accessible training section dedicated to professional courses on bar equipment cleaning, as well as an archive of press releases published over the years.

PROJECT OVERVIEW

01

UX Analysis and Architecture
We studied user needs and reorganized the content to make navigation intuitive, making it easier to access products, resources, and company information.

In compliance with the new European Accessibility Act, we also coordinated technical enhancements to improve accessibility through the integration of a custom widget.

02

UI Design Aligned with the Brand
The design was created to reflect pulyCAFF®’s professionalism, with a clean, modern, and highly recognizable interface that echoes the brand’s colors and the visual style typical of the cleaning product industry.

03

Responsive Development and Technical Optimization
The site was developed to ensure high performance and a seamless experience across all devices, supported by a simple, customizable CMS.

04

Highlighting Training Content
We placed strong emphasis on pulyCAFF®’s training initiatives by creating dedicated spaces to promote cleaning culture and professional courses.