Cantinæ Clara C' - Espresso comunicazione

BRANDING

Cantinæ Clara C is a winery based in Valdobbiadene that blends elegance, precision, and female entrepreneurship.

The brand brought us on board to redefine its digital communication strategy, with the goal of strengthening its positioning and making its online presence more consistent, structured, and distinctive.

A NEW DIGITAL IDENTITY: FROM STRATEGY TO FEED

We developed a comprehensive project that included analysis, strategic direction, and visual proposals.

Our work began with an in-depth analysis of the brand’s communication and the main competitors in the winery sector.
This revealed the need to highlight femininity, savoir-faire, and the owner’s personality—elements that were previously underrepresented in digital content—and to tell a more effective and coherent story around the product, the territory, and the company’s culture.

THE NEW STRATEGY: THREE PILLARS, ONE IDENTITY

We structured the communication strategy around three core pillars, each supported by dedicated storytelling, visuals, and editorial content.

VIDEO STORYTELLING

We structured the communication strategy around three main pillars, each supported by dedicated storytelling, visuals, and editorial content:

Femininity
Not portrayed in a decorative sense, but as a set of values: care, precision, empowerment, conviviality, and taste.
An authentic narrative that sets Clara C apart in the wine industry.
Savoir-faire and Ownership
A focus on in-house expertise, the story of the women entrepreneurs, generational transition, and the team.
The goal: to tell the company’s story with a personal yet authoritative tone.
Product & E-commerce
More targeted and distinctive content for each product line, supported by a consistent visual strategy and a dedicated plan to boost e-commerce performance, including advertising.

PROJECT OVERVIEW

Initial Analysis
In-depth study of the brand and its competitors, including a content audit, tone of voice assessment, and thematic mapping.

Tailored Strategy
Definition of narrative lines, core themes, tone of voice, content guidelines, and editorial objectives.

Visual Direction & Social Design
A consistent visual and photographic approach for each product line, with specific adaptations for feed, stories, and campaigns.