DIGITAL MARKETING
Slow Food Pordenone is a non-profit organization that is part of the wider Slow Food movement.
The Slow Food Pordenone chapter has entrusted us with the online promotion of the Pestith and Fermented Foods Festival, a two-day food and wine event aimed at celebrating the culinary traditions of Valcellina and Val Vajont.
THE PROMOTION
Beauties and delicacies from Valcellina
and Val Vajont
For the second edition of the Pestith and Fermented Foods Festival, the Slow Food Pordenone chapter turned to us. Specifically, we were asked to cover the event from the promotional phase through to storytelling during and after the festival.
The main goal was to highlight all the key players of the event: the stands, the various activities – from tastings to workshops on fermented food preparation – and the prominent figures in attendance, including chefs and personalities from the food and wine world.
But the true common thread was the food itself: traditional, local, often tied to artisanal and zero-kilometer production, or part of the Slow Food Presidia, like Pestith – the original and flavorful fermented turnip pesto.
A Visual Story of an Event in Full Ferment
For an event designed for lovers of fermented foods, Slow Food, and everything born from the land with passion and respect, we created a layout that is simple yet playful.
A UNIQUE EVENT IN CLAUT
To promote the event and attract an audience of Slow Food enthusiasts, zero-kilometer product lovers, fermented food fans — and curious newcomers alike — we developed a targeted digital advertising strategy, active both in nearby regions and abroad.
We planned and managed several ad campaigns, in both Italian and English, focused on awareness and conversion, with the goal of encouraging reservations for scheduled activities led by industry professionals.
Visually, starting from the event’s official poster, we created a series of consistent and recognizable layouts, each designed to highlight specific content: from tastings to practical information about the festival, to the presentation of stands and producers.
The visual identity was defined by a vibrant and distinctive color palette, dominated by fuchsia, yellow, and light blue — hues chosen to convey energy, craftsmanship, and authenticity.
PROJECT OVERVIEW
01
Event storytelling
Visual and editorial storytelling focused on the event’s key players — exhibitors, chefs, organizers, and local producers — with particular attention to traditional and fermented foods.
02
Multi-target digital advertising
Targeted online campaigns across Italian and international markets, designed to increase visibility and drive event bookings.
03
Design and graphic adaptations
Development of digital layouts aligned with the official event poster.
04
